Behind the Scenes: The Evolution of the Membership Cards

This whole club started with a business card. In September 2015, I made myself a “business card” with “The Crybaby Club” on the front, and the “why don’t you cry about it?” as a joke. The design process was touch and go for a while, but I kept at it, and went through about 30 or 40 cards before I was happy with the design.

I used my paper cutter to cut out business card sized cards out of watercolor paper that I had lying around the house, and then drew on them with sharpie pens and crayola markers. Once, I was happy with the design I decided to share it via social media because I thought it was funny. I also would have bet money that I would be the only one. I am glad I am not a gambler.

After posting my card on my Instagram, 5 people messaged me wanting their own! Each week, more and more girls reached out requesting their own membership cards to this club that I basically made up on my living room floor, and I was honestly just tickled pink. Having started the club on a lark, the instant reaction from people all over the world was incredible, and it only kept growing, as did my shock.

The Crybaby Club Instagram for the club officially started on January 12th 2016, where in which we got 100 followers overnight (we were so excited y’all) and after that, the card requests exploded. Another thing that came with this were emails from card carriers, telling me how much their card meant to them, and how it was so amazing to feel validated for being sensitive. It was becoming more and more clear that we were really onto something with our sentiment.  

The card requests kept coming, as did our followers, so I began printing the cards just so I could keep up. I kept the design similar though, and I still colored each card in individually, and printed onto handout watercolor paper to keep the handmade feel. I wanted to add something extra though, just to kinda add to the message behind it all, so the little mission statement cards came about!

The next step, I will admit, made me kinda sad. I had to start charging for shipping. It broke my heart to have to do that, and I remember being so anxious about it. I didn't want people to think that I wasn't genuine with my efforts. I wanted the people who wanted/needed these little reminders to be able to have them. It really did upset me so much yall, but I was spending a BUNCH on stamps alone, never mind the cute tape, confetti and other sweetness I popped in the envelopes as extra. I needed to at least break even, and you guys were so understanding, but I don't know why I was surprised…you are all super duper humans. I also began printing new mission cards and I love the way they turned out.

After sending out hundreds of cards, to countless of folks in over 18 countries worldwide, I redesigned them to what they are today, and began ordering them in bulk because I seriously just could not keep up. I sacrificed the handmade aspect, but I hopefully made up for it with the little crybaby promise (which I wrote out freehand in my sketchbook and scanned into my computer) that I put on the back, and the option to personalize each card with whatever name you like! I also used my hand drawn logo, so I feel like the crybaby spirit is still expressed and captured in each card, just in a more efficient way!

    Well, there you have it loves. A look inside the thoughts and ideas behind our very first piece of crybaby flair. We have come a long way in just a year’s time, if I do say so myself, and I look forward to what new designs come and go through time. For now though, I think I nailed it, and I hope everyone who wants or needs one of these “tiny reminders of how big and brave you are” is able to get them.

Oh and one last thing…thank you for wanting to be in my club-our club.
This whole thing would be nothing without you.
You are serious magic among men.